Progress at Spaulding
Walls, flooring, plumbing and ventilation are mostly in place. As those aspects of the job are being completed, leaders are now shifting their attention to the equipment that will actually make the soft gel capsules and tablets for our Nutrilite products around the world.
This week, several members of the engineering team – along with staff from manufacturing and maintenance – are meeting with soft gel equipment manufacturers to complete something called a Factory Acceptance Test.
The manufacturers have created a full production line at their site, setting up the equipment in the same way that it will be installed at the Spaulding Avenue facility. They will use the same or similar raw materials that we will use to simulate a full production run. This extensive review is part of making sure that everything is right, and, if not, fixing any issues before the equipment arrives in Ada.
All other equipment is undergoing similar testing as well, and the efforts don’t end there. Once the equipment arrives, more tests and trials will be run over several months to ensure the highest standard of quality and validation.
Getting it right is what Amway is all about. The Factory Acceptance Test is one more step in helping us get there. Check out more photos of the progress at our Amway Facebook page.
Progress at Spaulding
Platform Updates: New Unity SDK Case Study and Updated iOS Developer Center
New Cross-Platform Unity SDK Case Study
With only a few hours of development work, Flying Monkey Interactive integrated Facebook’s Unity SDK into their game, Strangelings, on iPad and brought the game to Facebook canvas, where over 260 million people play games monthly. By providing a cross-platform experience and using Facebook Login, requests and Open Graph, Strangelings increased user acquisition and substantially broadened its player base. Learn more about how the Facebook SDK for Unity was a game changer for this indie developer in our new case study.
Updates to iOS Developer Center and Sample Apps
We have completely re-written our iOS Developer Center and consolidated multiple articles into major topics such as Login, Sharing, and more to make it easier for you to navigate. We have also developed sample apps for these topics on Github and added a few new tutorials. Visit our new iOS Developer Center today and please feel free to leave any constructive feedback that you have in the comments.
Platform Updates: New Unity SDK Case Study and Updated iOS Developer Center
Exploring the value of integrated digital marketing platforms
Cross-posted from the DoubleClick Advertisers blog Today, marketers and agencies have countless opportunities to engage audiences with rich formats across channels and devices. And to help them capture the full opportunity, they have an abundance of ad technology solutions to choose from. In fact, the average number of ad tech platforms deployed by organizations grew from 4.3 to 4.7 this year.1
But marketers also know the real opportunity lies in creating unified, cross-channel digital experiences that span multiple touchpoints. 75% of marketers and agencies believe that an integrated platform can meet all their marketing needs – a 23% increase from 2012. And they believe the benefits range from improved customer insights, better campaign performance, and more efficient use of marketing resources.
In our new collection of insights, “Exploring the Value of Integrated Platforms,” you can see how top marketers and agencies are approaching unified buying to transform their businesses and maximize the impact of their marketing. In this collection, you can see how marketers are investing in integrated ad technology platforms to unlock the full potential of digital marketing for their organizations. We look at the latest trends in adoption, case studies and perspectives from industry leaders to answer questions like: What do today’s organizations want from digital marketing platforms? What is the value of an integrated digital platform? How are marketers investing in newly available technologies? How are they measuring success?
In the coming weeks, we will add more research, best practices and perspectives to the collection. You can stay on top of new updates by subscribing to our newsletter and following us on our Google+ page.
1 “Unraveling the Digital Display Industry: Understanding the Tools and Benefits of Digital Marketing”, DoubleClick by Google, Dec. 2013
Exploring the value of integrated digital marketing platforms
Redefining "Advertising": How 2013 Transformed Digital Marketing
We compiled a few of the bigger changes in marketing and digital advertising in 2013, to see how far the industry has come along. View the full infographic here or see a brief summary below.
Redefining “creative”
New creative formats took center stage in 2013. Marketers invested more in social media and TrueView skippable video ad formats continued to grow on the DoubleClick Ad Exchange.
Redefining “integrated”
The new 360 media plan cannot overlook digital and the sheer number of screens people interact with. In 2012, Google released some research indicating that people use 3 screen combinations a day. In 2013, this manifested itself in the form of increased investments in multi-screen campaigns.
Redefining “buying”
New(Up)fronts. Programmatic. 2013 changed the way digital media spend is committed.18 digital media companies presented at the Digital Content NewFronts. And programmatic buying gained significant traction with an expected ~74% growth, according to eMarketer. As brands took to programmatic and with the growth of programmatic video, CPMs on the DoubleClick Ad Exchange increased, and Preferred Deal impressions grew 250%. DoubleClick Bid Manager powered social media ads, joined FBX.
Redefining “success”
Earlier this year, AdAge released some research indicating that 50% of display ads are not viewed, making advertising viewability a hot industry topic. Google’s viewability measurement solution, ActiveView, got MRC-accredited. Last week, Google announced that it would enable viewability-based buys on the Google Display Network. Engagement Rate was another hot metric in 2013, with Cost per Engagement pay models enabled for ad formats like Engagement Ads on the Google Display Network.
View the full infographic here.
Posted by Yamini Gupta, Product Marketing Team
Redefining "Advertising": How 2013 Transformed Digital Marketing
Exploring the value of integrated digital marketing platforms
Today, marketers and agencies have countless opportunities to engage audiences with rich formats across channels and devices. And to help them capture the full opportunity, they have an abundance of ad technology solutions to choose from. In fact, the average number of ad tech platforms deployed by organizations grew from 4.3 to 4.7 this year.1
But marketers also know the real opportunity lies in creating unified, cross-channel digital experiences that span multiple touchpoints. 75% of marketers and agencies believe that an integrated platform can meet all their marketing needs – a 23% increase from 2012. And they believe the benefits range from improved customer insights, better campaign performance, and more efficient use of marketing resources.
In our new collection of insights, “Exploring the Value of Integrated Platforms,” you can see how top marketers and agencies are approaching unified buying to transform their businesses and maximize the impact of their marketing. In this collection, you can see how marketers are investing in integrated ad technology platforms to unlock the full potential of digital marketing for their organizations. We look at the latest trends in adoption, case studies and perspectives from industry leaders to answer questions like: What do today’s organizations want from digital marketing platforms? What is the value of an integrated digital platform? How are marketers investing in newly available technologies? How are they measuring success?
In the coming weeks, we will add more research, best practices and perspectives to the collection. You can stay on top of new updates by subscribing to our newsletter and following us on our Google+ page.
1 “Unraveling the Digital Display Industry: Understanding the Tools and Benefits of Digital Marketing”, DoubleClick by Google, Dec. 2013
Exploring the value of integrated digital marketing platforms
Redefining "Advertising": How 2013 Transformed Digital Marketing
We compiled a few of the bigger changes in marketing and digital advertising in 2013, to see how far the industry has come along. View the full infographic here or see a brief summary below.
Redefining “creative”
New creative formats took center stage in 2013. Marketers invested more in social media and TrueView skippable video ad formats continued to grow on the DoubleClick Ad Exchange.
Redefining “integrated”
The new 360 media plan cannot overlook digital and the sheer number of screens people interact with. In 2012, Google released some research indicating that people use 3 screen combinations a day. In 2013, this manifested itself in the form of increased investments in multi-screen campaigns.
Redefining “buying”
New(Up)fronts. Programmatic. 2013 changed the way digital media spend is committed.18 digital media companies presented at the Digital Content NewFronts. And programmatic buying gained significant traction with an expected ~74% growth, according to eMarketer. As brands took to programmatic and with the growth of programmatic video, CPMs on the DoubleClick Ad Exchange increased, and Preferred Deal impressions grew 250%. DoubleClick Bid Manager powered social media ads, joined FBX.
Redefining “success”
Earlier this year, AdAge released some research indicating that 50% of display ads are not viewed, making advertising viewability a hot industry topic. Google’s viewability measurement solution, ActiveView, got MRC-accredited. Last week, Google announced that it would enable viewability-based buys on the Google Display Network. Engagement Rate was another hot metric in 2013, with Cost per Engagement pay models enabled for ad formats like Engagement Ads on the Google Display Network.
View the full infographic here.
Posted by Yamini Gupta, Product Marketing Team
Redefining "Advertising": How 2013 Transformed Digital Marketing