Our Final Invention: Artificial Intelligence and the End of the Human Era
Our Final Invention: Artificial Intelligence and the End of the Human Era
List Price: $26.99
List Price: $26.99
Your Price: $13.07-
Artificial Intelligence helps choose what books you buy, what movies you see, and even who you date. It puts the “smart” in your smartphone and soon it will drive your car. It makes most of the trades on Wall Street, and controls vital energy, water, and transportation infrastructure. But Artificial Intelligence can also threaten our existence.
In as little as a decade, AI could match and then surpass human intelligence. Corporations and government agencies are pouring billions into achieving AI’s Holy Grail—human-level intelligence. Once AI has attained it, scientists argue, it will have survival drives much like our own. We may be forced to compete with a rival more cunning, more powerful, and more alien than we can imagine.
Through profiles of tech visionaries, industry watchdogs, and groundbreaking AI systems, Our Final Invention explores the perils of the heedless pursuit of advanced AI. Until now, human intelligence has had no rival. Can we coexist with beings whose intelligence dwarfs our own? And will they allow us to?
Your Price: $13.07 –
Our Final Invention: Artificial Intelligence and the End of the Human Era
Achieve Anything In Just One Year: Be Inspired Daily to Live Your Dreams and Accomplish Your Goals
Achieve Anything In Just One Year: Be Inspired Daily to Live Your Dreams and Accomplish Your Goals
List Price:
List Price:
Your Price: –
Learn to make small daily choices that will transform your life. Find your personal inspiration. Rediscover your motivation. Propel yourself out of an unfulfilling existence.
Comprehensive and inspiring, this self help book will teach you how to:
- Set goals and stick with them
- Take daily action that creates a ripple effect
- Stay motivated, focused and balanced
- Feel happier everyday!!!
- Define, pursue and celebrate personal success
Your Price: –
Achieve Anything In Just One Year: Be Inspired Daily to Live Your Dreams and Accomplish Your Goals
Save The Date- ClickBank Exchange 2014
We’re back!
After a brief hiatus, we’re excited to announce that ClickBank Exchange is back and is going to be bigger and better than ever before. You might be thinking, “Is that even possible”? And the answer is, YES!
While we don’t want to give away all the exciting details just yet, we can say that on January 15th, 2014, we’ll be packing our bags and heading to Las Vegas, Nevada for our first ever, west coast, ClickBank Exchange! We invite you to join us at Paris Las Vegas for the ultimate business-building event for information product creators and marketers.
During this one-day content and networking enriched event, you will discover real success secrets from subject matter experts that represent an impressive group of global companies. There is no other event out there that will bring industry celebrities, experts, and thought leaders together in this way!
And if that isn’t enough, we will be hosting our legendary cocktail party that will give you the chance to rub elbows and network with some of the most influential people in the industry.
Click here to learn more about why you need to be at ClickBank Exchange in 2014!
This will be an incredibly action packed day and an event you do not want to miss. Registration and a complete line-up of speakers and events will be announced before you know it. So mark your calendar, and make the commitment to yourself to attend ClickBank Exchange 2014 so you can learn all the tools needed to grow your business while making some life changing connections!
Save The Date- ClickBank Exchange 2014
Attend an upcoming DoubleClick Bid Manager training webinar
If you’re interested in boosting your DoubleClick Bid Manager expertise this fall, be sure to join one of our upcoming webinars. We offer both basic training for new Bid Manager users as well as advanced webinars for seasoned users already familiar with the platform. If you’ve recently upgraded to Bid Manager, are new to the system, or are planning to upgrade soon, these webinars are a great place to start.
Take a look at the schedule below and enroll through the Training page in the Bid Manager Help Center (sign-in required).
Bid Manager Overview for new users – 10/31 and 11/13
This webinar provides an introduction to Bid Manager – including the basic benefits and features of demand-side platforms and how ad exchanges work. It will then walk through the steps to setting up a new campaign in Bid Manager. We’ll also cover core Bid Manager functionality and how it works with DFA, as well as how to analyze performance and optimize campaigns.
We also offer online eLearning and Certification.
DoubleClick Bid Manager: Launch your campaign – 10/17
Now that you know the basics, it’s time to launch a campaign. During this webinar, attendees will walk through turning a media plan into an actual live campaign in Bid Manager. We’ll also discuss different strategies for gaining reach and increasing ROI, as well as setting up remarketing recency.
This webinar is intended for users who have completed Bid Manager Fundamentals training and are ready to set their strategies. If you’re not familiar with Bid Manager, complete the Fundamentals eLearning or attend the Overview for new users webinar first.
DoubleClick Bid Manager Video – 10/22
You can now programmatically buy and report on your video campaigns with Bid Manager. Join this webinar session to take a deep dive on best practices for setting up video campaigns.
This webinar is intended for Bid Manager users who have completed Fundamentals training. If you’re not familiar with Bid Manager, complete the Fundamentals eLearning or attend the Overview for new users webinar first.
DoubleClick Bid Manager Mobile – 10/29
Run your multi-faceted mobile campaigns through Bid Manager. This webinar will walk through the process of setting up your mobile campaign, with descriptions of all available targeting. Additionally, we’ll discuss a few best practices and take your live questions.
This webinar is intended for Bid Manager users who have completed Fundamentals training. If you’re not familiar with Bid Manager, complete the Fundamentals eLearning or attend the Overview for new users webinar first.
DoubleClick Bid Manager Reporting – 11/7
Join our webinar on generating reports and reading inline statistics in Bid Manager. We’ll cover how these reports can help you optimize prospecting, audience, and remarketing campaigns. If you run reports, review data, or make optimizations, this session is for you.
Pre-recorded webinar: Keyword contextual targeting
This webinar will walk through how keyword contextual targeting works with Bid Manager, and best practices for setting up a keyword targeted line items.
More pre-recorded webinars available
We also offer pre-recorded webinars in our Help Center, covering topics like Private deals, Creative approvals, and upgrades. While you’re there, be sure to read about our latest product releases.
Some sessions mention prerequisites where we recommend background knowledge. Please take note of these to ensure you get the most out of each session. Lastly, be aware of any regional time differences before enrolling in any of the live sessions.
Posted by Molly Larrison, DoubleClick Bid Manager Product Trainer
Attend an upcoming DoubleClick Bid Manager training webinar
Get ready to rock the holidays with instant conversion data in DoubleClick Search
Keeping up with your retail search campaigns is no easy task. On top of monitoring sales, profits, inventory levels, and the competition, you also want to seize every opportunity during short-lived periods like Black Friday and Cyber Monday.
At DoubleClick Search, we’ve been focused on delivering the speed you need to maximize performance during the holiday season. So, today we wanted to shine a light on our investments in instant conversion data and the benefits it delivers.
Meredith Spitz, Sr. Analyst with Starcom, tells us why fresh and accurate campaign metrics are important:
“Knowing how we’re performing throughout the day has allowed us to take advantage of more opportunities, instead of relying on stale data. We’ve been able to hit our goals more accurately because of instant conversion data.”
Immediate insights, 32% conversion lift in volatile search landscapes with near real-time data
Real-time data can power performance in two key ways. First, as real-time data flows into DoubleClick Search reports, your talented search team has the information they need to make campaign optimizations on the fly, and drive performance. Up-to-the-minute insights make the difference between success and failure, while also saving time.
And when it comes to automated bid optimization, DoubleClick Search uses the same real-time data to update bids frequently – up to four times per day – using fresher data to more closely track to your goals.
At iProspect, they’re already seeing the benefits of faster bid optimization, as shared by Account Supervisor Jessica Dearien,
“We’ve been able to test DoubleClick Search bid optimization with real-time data and we’ve already seen fantastic results. That’s even more critical moving into the high-volume shopping days of the holiday season.”
The below graphic illustrates how updating bids four times a day helps track closer to a $5 CPA goal than updating bids only once per day. Please note the $5 CPA is for example purposes only – your goal CPA will vary based on the characteristics of your business.
Our team conducted an internal study to understand just how helpful, in aggregate, changing bids more often could be. We found that in volatile search landscapes, 4x daily bid changes improved conversion volume an average of 32% over 1x daily bid changes, while also keeping CPA slightly lower for a given CPA goal.*
*(Google internal study data)
In addition to bidding more frequently, DoubleClick Search’s bid optimization technology keeps your campaigns in top shape with capabilities like:
Near-real-time trend detection: We use both past and current data to predict future trends. Our bid optimization takes into account seasonality, holiday periods, and sudden spikes in demand due to offline events like weather, accounting for fluctuations in traffic around external events.
Performance-based spend allocation: DoubleClick Search intelligently allocates budgets dynamically to various keywords, based on their performance. It considers the opportunity cost of each keyword and allocates spend accordingly.
Portfolio bidding for low-volume keywords: These keywords are often overlooked by manual or simple bid optimization methods, as they provide little or no data to use. However, ignoring long-tail terms can add up across the board—leaving opportunity on the table. DoubleClick Search groups similar keywords together and bids on them as a whole.
To get the most out of your search campaigns this holiday season, rely on instant conversions from DoubleClick Search for the real-time insights and optimizations that will help your team succeed. For more information, check out our instant conversions video and bid optimization white paper.
Get ready to rock the holidays with instant conversion data in DoubleClick Search
Platform Updates: Monetization Tips & PMD Innovation Competition
Over the last week, we shared ways to achieve Facebook Login conversion rates over 70% and attended developer events in Berlin, Cannes, Mexico City, Tel Aviv and Kuala Lumpur.
Monetization Tips for Canvas
Now that all canvas developers are using our new payment system, we wanted to highlight a few important monetization best practices:
1. Encourage first time purchases. The payer promotions API is designed to help you convert people that haven’t previously purchased virtual goods on Facebook. Facebook sponsors this feature, which lets you offer these people a discount on your game’s virtual currency.
2. Monetize through offers. You can enable users to earn virtual currency by directly integrating with TrialPay for offers. A direct integration with TrialPay will allow for quicker load times, more specific reporting, and easier troubleshooting than before. For more information about offering reward based advertising, please visit TrialPay’s Facebook Developer Center.
3. Streamline gift card redemption. You can now implement the Gift Card Dialog directly, to make it easy for people to buy your game’s in-app currency. Facebook Gift Cards are available in over 20 countries and in approximately 130,000 retail locations worldwide.
We hope these features of Local Currency payments will help you better monetize on Facebook and provide players with a great user experience.
PMD Innovation Competition Winners
The Facebook Preferred Marketing Developer (PMD) Program is pleased to announce the six winners of the PMD Innovation Competition. The winners each demonstrated excellence in building technology that bridges marketer needs across the four dimensions of the PMD Program: Pages, Ads, Apps and Insights.
This year’s jury grand prize was awarded to Optimal, who’s new tool called Open Signals lets advertisers link their Facebook advertising campaigns to data APIs such as in-store inventory levels, store traffic, weather conditions, TV commercials, and coupon redemptions. Other winners include: BLiNQ Media, Kenshoo, Maverick, Salesforce + ExactTarget, and SocialWire.
You can find additional details about the winners and the products they’ve built here.
Platform Updates: Monetization Tips & PMD Innovation Competition
Tutorial Tuesday: Add a new dimension to your work with the Google Web Designer CSS Panel
Welcome to week three of our Google Web Designer Tutorial Tuesday series. So far, we have given you an overview of the tool’s interface and have helped you get started with animation. This week, we’re going to teach you about Google Web Designer’s CSS panel, which brings design and dimension to your creative.
The CSS panel shows the styling for any element that you select. The panel has:
All the basic features you need…
- View and edit existing CSS values
- Create new styles for a single element or multiple elements
- Add properties, classes and rules
…plus a full 3D authoring environment…
- Rotate elements in 3D with the 3D Object Rotate Tool
- Change the position of an element in 3D with the 3D Translation Tool
You can learn more about designing in 3D in the Help Center, and you can learn more about the CSS panel in our latest YouTube video.
….and cross browser publishing
We take cross-browser support very seriously and we want to be the default choice for users building HTML5 content. For this reason, we’ve worked to ensure that Google Web Designer allows you to publish your content across a number of different browsers. While GWD’s CSS rules only show webkit browser prefixes, the tool generates additional CSS rules that make your creative compatible with IE10, Firefox and Opera in addition to webkit based browsers. Both the components and Javascript generated work with all evergreen browsers.
See you in two Tuesdays
There will be no Tutorial Tuesday post next week, as we want to give you time to catch up on everything we’ve covered so far. We’ll be back with our last Tutorial Tuesday post on 10/29, where we’ll walk through how to create interstitial and expandable ads. We have three instructional videos to help you with each type of ad, and you can view them all on the our YouTube Channel.
Share your feedback
We hope this blog series has been helpful for you. Please don’t hesitate to share your feedback with us on our user forum or our Google+ page. We’re always working to improve Google Web Designer, and your feedback counts.
Posted by Jasmine Rogers, Program Manager, Google Web Designer
Tutorial Tuesday: Add a new dimension to your work with the Google Web Designer CSS Panel